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Company News, New Products

Moroccan Oil Launches First Fragrance

Brumes Du Maroc, a hair and body mist, contains UV absorber, vitamin E and, of course, argan oil.

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By: TOM BRANNA

Editor, HAPPI

Moroccanoil  is launching its first fragrance as a hair and body mist. Of course, Brumes du Maroc contains argan oil, the brand's hero ingredient. But it also includes vitamin E and a unique UV absorber. Brumes du Maroc can be used on hair, body and clothing and can also be layered with other fragrances.

Brumes du Maroc price points range from $18 to $32, depending on size. The scent is available in traditional retailers as well as Sephora and at the brand's website.

Moroccanoil enters the fragrance category as sales heat up. As noted in Happi, fine fragrance sales are on the rise during the first half of 2021.

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